• Gene

B2B vs B2C Mobile app: development planning phase

Updated: Feb 13, 2019

In B2B development, customer needs are the primary to consider while setting the priorities of development planning. An essential requirement of your customer is the top priority for the development team. To find out what your customers want, you might arrange meetings, negotiate. Talk with top-managers on the client side: CEOs, CTOs, business owners. Understand what exactly will make them buy your app. Why your app is better than dozens of ready-made solutions available on App Store? The truth is that market needs often dictate the set of required features. It would help if you thought on how to make your app valuable, functional and different from the existing solutions. Moreover, it would be best if you made it worth buying. In B2B app development, there is no time for endless testing and no room for the mistakes. So take this task seriously.

To make sure that your app fits the market needs, build an MVP and present it to the potential customers before starting a development process. Be ready to correct or even re-implement the MVP. While making it, trust the data collected from surveys and focus-group feedbacks more than your intuition. Collect the customer's feedback after every change.

By following at least a part of these bits of advice, you will avoid a bunch of mistakes. Remember that intuition and self-confidence are good, but if you develop an iOS app fitting one’s business needs, there is no room for overestimating your power and knowledge.

In B2C app development planning, you can partially rely on your experience. Use your intuition and expertise to understand what will make your iOS app successful. After you determined the main idea of your app, think about how to become the best among competitors. Look on other similar applications in App Store. Browse, download and test the apps of competitors to find out the best and the worst sides of each. Read about the latest trends in the industry. Combine the hype and long-term value in your application. Determining an iOS app development approach depends on the requirements you need to fulfill and the flexibility you can afford. Also, it depends on how technical your target audience is and how frequently they will use your application. If you develop a social or an amusement app, people probably will visit it every day. Thus, the updates must be frequent. On the other side, if you develop an application for accepting claims, the expected frequency of usage is one or two times per month. In this case, you can update it every half-of-the-year. After you have MVP and start beta-testing, you get much feedback from people of your target group. After your received various opinions, you have to make more decisions on features and top priorities. You can use your intuition, but it’s always better to combine it with the proper marketing survey based on the facts.

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