Training and education is an essential part of the B2B app development. Your team should clearly understand each aspect of the final product. They should know answers to the following questions:

  • What is the domain of an app?

  • Who is the client?

  • Who is the audience?

Of course, you must spend some time to make clear guidelines for every developer. It would be best if you answered the questions your team will ask. Be ready for misunderstanding and dumb questions in the beginning. It is a good sign. Prepare your team for the development process going according to the given guidelines. Your team should consist of people who can strictly obey instructions. Also, your developers might be at least a middle+ qualification level. There is no room for the mistakes in the B2B app development. Of course, there will be some bugs, but your team must be able to fix them instantly. It is perfect if your developers already have experience in delivering B2B iOS app. The process of making B2B application is complicated and straightforward at the same time. From one side, your team of developers needs to understand all the details of the project and what they exactly need to do. They need to see their part of work and the big picture as well to implement in line with requirements.

The truth is, 99% of requirements and ideas about the B2B app development comes from the product management team.


B2C development is more flexible than B2B. Listen to your dev team comments, ideas, feedback. They are part of your target audience. Their opinions can help to make your product better. The developer is a potential customer, as well, so he or she can bring some interesting ideas. Little tip: you can arrange brainstorm meetups and receive the bulk of valuable information. Of course, in the very beginning, you must have the conception, plan, MVP, all that. However, if the final vision of the product changes many times during the dev process, this is good. Development takes time, and marketing surveys taken in the very beginning can lose their actuality. The speed also matters. It would be best if you delivered the final product as soon as possible. Trends change fastly, and it’s best to be a little bit ahead of the mainstream. Another tip: don’t let your development team immerse into their daily routine and lose their creativity. Welcome every idea on the brainstorm. In general, B2C app development is more complicated. It requires not only tech skills but creativity and full immersion into the project. However, mostly it costs less. You can let the trainees or junior developers contribute to the app-making process.

Updated: Feb 13, 2019

In B2B development, customer needs are the primary to consider while setting the priorities of development planning. An essential requirement of your customer is the top priority for the development team. To find out what your customers want, you might arrange meetings, negotiate. Talk with top-managers on the client side: CEOs, CTOs, business owners. Understand what exactly will make them buy your app. Why your app is better than dozens of ready-made solutions available on App Store? The truth is that market needs often dictate the set of required features. It would help if you thought on how to make your app valuable, functional and different from the existing solutions. Moreover, it would be best if you made it worth buying. In B2B app development, there is no time for endless testing and no room for the mistakes. So take this task seriously.

To make sure that your app fits the market needs, build an MVP and present it to the potential customers before starting a development process. Be ready to correct or even re-implement the MVP. While making it, trust the data collected from surveys and focus-group feedbacks more than your intuition. Collect the customer's feedback after every change.

By following at least a part of these bits of advice, you will avoid a bunch of mistakes. Remember that intuition and self-confidence are good, but if you develop an iOS app fitting one’s business needs, there is no room for overestimating your power and knowledge.


In B2C app development planning, you can partially rely on your experience. Use your intuition and expertise to understand what will make your iOS app successful. After you determined the main idea of your app, think about how to become the best among competitors. Look on other similar applications in App Store. Browse, download and test the apps of competitors to find out the best and the worst sides of each. Read about the latest trends in the industry. Combine the hype and long-term value in your application. Determining an iOS app development approach depends on the requirements you need to fulfill and the flexibility you can afford. Also, it depends on how technical your target audience is and how frequently they will use your application. If you develop a social or an amusement app, people probably will visit it every day. Thus, the updates must be frequent. On the other side, if you develop an application for accepting claims, the expected frequency of usage is one or two times per month. In this case, you can update it every half-of-the-year. After you have MVP and start beta-testing, you get much feedback from people of your target group. After your received various opinions, you have to make more decisions on features and top priorities. You can use your intuition, but it’s always better to combine it with the proper marketing survey based on the facts.

To develop a suitable UI/UX design for B2B, you need to find the specialist with the experience in building corporate solutions. UI shouldn’t be too fancy. Just good-looking is enough. The secondary task of B2B app is increasing the power of a brand and corporate culture. Using corporate colors in UI design might be a good idea. Consider the cultural background of the client's country. Visual content might be suitable. Build the UX with the proper understanding of how clerks and employees will use this application. Keep in mind that people will use your app about 40+ hours a week. UX designer should understand how to increase the productivity of routine tasks. Have in mind that people will be studying how to use the mobile app. Write the guides. Organize the built-in educational programs and sell it or provide for free. Study all features of your product before the company starts using your app.


UI of B2C mobile app should be fancy. Bright, beautiful, simple, intuitive — this is how the UI should look. All the data essential for the clients must be visible. Your main task is to grab customer attention right away. If an app is dull, people will either not install or quickly remove it. UX design should be intuitive and straightforward. User flows of the top-notch applications, such as Instagram are very clear. It is reasonable. Remember that people download your app to facilitate their daily routine, not to complicate it. If you are making an app for amusement or social interactions, consider that people don’t like to think a lot. Make your app as simple as you can. Fancy UI but straightforward UX is a perfect combination, Make your app simple. Add hints and bright labeling.

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